DeWeborah Designs, a professional Website and Graphic Design concern grew from a seed that took root in Randburg, Johannesburg. The growth and development of our concern occurred gradually, as with any new business from the germination of the seed planted to the time when buds continue to blossom, producing fruitful results for our clients, both commercial business and private individuals.
The foundation on which we built our future comprises our mint of creativity, skill, and strategy. We offer affordable marketing solutions that go beyond the limits whereby we build online environments and smarter "responsive" websites. This linked together with our core values, and our mission statement creates lucrative results tailored to each client's specific needs.
Providing quality website designs, and competent service, to deliver exceptional value to clients.
Upholding a high standard of integrity in all aspects.
Working as a team with our clients to accomplish winning outcomes.
We exhibit a strong will to please our clients in a competitive marketplace at every step of our business from start to finish.
Committing ourselves personally to deliver on every project undertaken with professionalism and efficiency.
Mobile-Friendliness-half your audience is likely to be on their mobile phones.
Easy to Read Design - Simplistic presentation, mood, and tone are key.
Website Speed - Page speed is not only important to users, the speed of your website affects Google’s ability to crawl it. When it takes longer than three seconds, as many as half the users visiting your site are likely to abandon it.
Gaining Users’ Trust - Users want something clean, easy to navigate, and that can quickly give them the information they want. User-friendly websites seem more trustworthy.
In conclusion - Search Engine Optimization is best done in partnership with web design, and improving your web design doesn’t have to be difficult.
Let us chat about the basics of SEO and introduce you to some things you'll need to do to get better rankings on search engines. So, let us start with the basics!
SEO is the process of affecting the visibility of a website or web page in a search engine’s unpaid results to be placed higher on the search engine’s results page (commonly abbreviated SERP for short). In other words, it means trying to get your website to rank well on search engines like Google so that people can find you when searching! Typically, the higher a web page gets placed on the SERPs, the more visibility and traffic it will receive.
There are many benefits to having your website rank well on search engines… The problem is, making it happen. Due to the nature and increasing complexity search engines use to calculate how websites rank, SEO is a long and tedious process. So the sooner you get started on it, the better. SEO is not easy either. Most likely there are countless websites already trying to rank for the same keywords your website is. Because of this, many keywords are extremely competitive to rank for and can be very difficult for a small business owner to obtain. We recommend hiring a professional SEO company to help you accomplish your SEO goals. See Do You Need An SEO Company to learn more. However, even with one, it’s still going to be a long and difficult process. Regardless of whether or not you need to hire a professional SEO, it's a good idea to learn about the basics of SEO either way so that you can make an informed decision for your business.
Performing SEO is generally broken down into two main parts – referred to as onsite and offsite SEO. Onsite SEO refers to the technical optimization of the physical website.
Offsite SEO refers to external procedures outside of your website. A majority of SEO companies will begin with an onsite audit of your website to analyze what technical optimizations can be improved to ensure that your website is as “search engine friendly” as possible. After this is completed, they will shift their focus to offsite SEO procedures and continue working on this every month until your contract ends. To help give you a better understanding of onsite and offsite SEO, we've provided some examples below:
Discover the Correct Keywords – Discovering the correct keywords to target is vital to the success of an SEO campaign. If you don’t know what consumers are searching for, how do you know what to target? Using tools like the Moz Keyword Explorer, Google’s Keyword Planner, and Semrush, you can figure out what keywords in the niche are being searched for, and what keywords competitors are currently targeting. These keywords will be the backbone of the campaign.
Optimize Title Tags, Headings, Images, and Content – Once you have researched and discovered your target keywords, implement these keywords strategically throughout the title tags, headings (H1 through H6), image alternate text (alt attributes), and the content within the page. Be careful not to go too far. Your content should be readable for humans first and foremost!
Restructure URLs – Every page on your website should have a well-crafted URL to semantically make sense. Optimize each URL to be descriptive while containing important keywords. Each URL must also be concise – typically no more than 75 characters in length.
Create an XML Sitemap – An XML sitemap tells search engines about the pages within a website, their relative importance to each other, and how often the pages are updated. An XML sitemap is generally only useful to the search engine.
Repair or Redirect Broken Pages – It is important to find and address broken (4xx error) pages within the website. Repairing or 301 redirecting the page will ensure usability for both visitors and search engines.
Optimize for Mobile – Since Google’s “Mobilegeddon” algorithm update, a website’s responsive design or mobile friendliness now plays a role in its ranking factor. It is important to optimize a website to be used across PCs, smartphones, and tablets.
Link Building – Acquiring backlinks is typically the bulk of an offsite SEO campaign. This means getting other websites to link to you. Not only is this directly beneficial to the website’s search engine optimization, but it can also serve as a direct referral to the website from other websites – driving targeted traffic to your site. Note that link building can be a double-edged sword in the world of SEO. Link-building is meant to occur naturally and you should never participate in black hat link-building techniques.
Monitoring Backlinks – It is also important to keep an eye on your website’s backlinks to ensure they are valid and not hurtful to your website. Having irrelevant, “spammy” backlinks to your website may result in search engines punishing your website with ranking decreases. Continually monitoring and removing spam backlinks that point to your website is now an important part of offsite SEO.
Competitor Analysis – It's generally a good idea to keep an eye open on your competitors’ optimization efforts and understand how their websites are ranking. Find out what pages on their website are performing well in terms of SEO. What keywords are they targeting? What kind of content are they pushing? Use these answers to design a targeted SEO campaign.
Share Content – Social media is becoming increasingly powerful. Social shares and likes can serve as an indicator of a website’s popularity due to the valuable information it provides. Not to mention pushing content through social media channels is a great opportunity to drive targeted traffic to the website.
In addition to onsite and offsite SEO, you'll also need to consider local SEO. As the name suggests, this is for local businesses aiming for better placement on the SERPs of geographically constrained searches – essentially trying to get found by people searching nearby. Have you ever pulled out your smartphone and asked it for “pizza places near me”?
Local SEO is incredibly important for local businesses and it requires additional work. If you own a local business, you'll need to learn about the various local ranking factors that Google uses. Furthermore, local SEO is something that is rapidly changing and you'll need to stay up to date on best practices.
As you can see, performing SEO on your website is a lot of work. Furthermore, doing SEO the wrong way can have negative consequences! Whether you decide to hire an SEO company or do it yourself.
This will help you avoid any risky or black hat techniques which could hurt your rankings.
Our small business owner’s guide to SEO on whether or not your website needs a professional SEO company. Some things to consider before you hire an SEO.
Ranking well on search engines like Google and Bing can undoubtedly provide huge benefits for your business. While every business covets first-page rankings and free, organic traffic – it’s getting increasingly harder and harder to obtain.
Many small business owners are now forced to resort to hiring a professional SEO company to keep them in the game. We want to discuss whether or not you need a professional SEO company to get your website ranking.
There are a variety of factors to consider when determining whether or not you should perform SEO yourself or hire a professional SEO company. Here are some things to consider:
SEO itself can be a full-time task. As a small business owner, the first question you should ask yourself is, “Do I have enough time for performing SEO myself?” It takes a lot of time to learn SEO and you’ll need to decide what’s the best way to divvy up your already busy schedule.
For example, if your business already demands a lot of your time, it may be better to focus on your business itself and hire an SEO to assist you and reduce your workload. However, if you’re willing to work later in the evenings, earlier in the mornings, or whenever you have some free time, doing SEO yourself can save your business a lot of money – which brings us to the next thing:
You’ll need to determine if your business has a budget for SEO. If you’re not able to afford to hire an SEO, then you’ll be forced to do it yourself.
Keep in mind that ranking well on search engines can significantly increase your business’ revenue, which may very well justify spending more now to hire an SEO. You’ll need to determine how much your business can afford and what extra income you could generate by ranking better.
Another thing to consider is your specific business. Every business is different and will have different SEO goals. Some businesses operate in a niche that is extremely competitive and far more difficult to rank while other businesses may operate in a less competitive niche with far less competition. The area your business targets is another factor.
Do you sell a product or service that is offered nationwide or do you only sell locally? Ranking in a small town for a local business will naturally be easier than ranking for a search term competing nationwide. If you’re a local business with low competition, you may be able to succeed by doing SEO yourself. However, if your competition level is extremely high, you’ve got a lot of work ahead and are going to need to hire a professional SEO company.
Another thing to consider is your knowledge of SEO. Do you know a lot about SEO or are you just sort of dabbling into it? Search engine optimization can be risky and optimizing your website with the wrong SEO tactics has consequences. Some search engines (primarily Google) are constantly changing their algorithms and reevaluating what it “likes” and what it “doesn’t like.”
If your website is not up to par with what Google wants, they can penalize your website, strip your website from their SERPs, and crush your business almost instantly. Potentially at that point, your business name wouldn’t even show up – even if a customer searches for your exact brand name!
Take, for instance, BMW. The automobile giant was deindexed completely from Google for a few days in 2006 after it was found cloaking links. Interflora, a flower retailer, was hit with a one-month deindexing in 2013 after hiding links in advertorials. Famously, travel site Expedia was hit with a rank penalty in 2014 after over-saturating anchor text and other SEO tactics now frowned upon. For larger businesses with more popular websites, the recovery process is a bit easier. But for small business owners, this can be devastating.
This is why you need to know your SEO and stay up to date with the latest SEO best practices. Google alone has over 200 different factors on how a page ranks. While professional SEO companies don’t even know them all, they do have experience and can make an educated guess. A good SEO company will also know and adhere to all of Google’s rules and avoid wrong SEO tactics. If you’re not sure what you’re doing, performing SEO yourself can have negative consequences and it is better to hire a professional.
That’s up to you. A larger business will likely say yes, but a small business may decide to forge its road and do it. Performing SEO yourself is still entirely possible – if you have the time, the right tools, and the savviness of learning and implement the best SEO practices. If you decide that performing SEO yourself is too much, then be sure to hire an SEO company that specializes in this area.
Do you follow the Google Webmaster Guidelines?
Can you tell me about your past clients and how you’ve helped them rank better?
How will you improve my search engine rankings and in what time frame?
What types of SEO work will you do?
How often do you deliver reports on your work?
How and when can I expect to communicate with you?
What will this cost?
What are your payment terms and conditions?
This is another question you should ask after discussing the cost. You’ll need to know what payment methods your prospective SEO will accept, when they’re due if there are any late fees or interest charges, and when you’re allowed to cancel or renew the contract with them. You may find yourself locked into for 3 months or more with some SEOs that work with a monthly retainer. If your business income is uncertain, you may want to reconsider being locked in a contract for a long period.
Remember, a good SEO company cannot guarantee when or even if your website will rank. All they can do is optimize your site, ensure that it follows Google’s guidelines, and give it a better chance of ranking. It takes time and patience, but the rewards are well worth the wait.
The practice of Responsive Websites consists of a mix of flexible grids and layouts, images, and intelligent use of CSS media queries. As the user switches from their laptop to iPad, the website should automatically switch to accommodate resolution, image size, and scripting abilities. the responsive effect.
The menu is usually, at the top left corner, and the text size is suitable for the reader with the content of the site having been restructured in height without overflowing horizontally. Zooming in or out or scrolling the site horizontally is no longer necessary. Users need only to scroll vertically through the page.
Static websites designed for desktops, for example, don’t adapt to different screen sizes such as mobile phones, tablets, etc. Website visitors get the same view on every device and if the device is too thin for the website they would need to scroll horizontally.
On a small smartphone screen, texts become too small to be legible. The user is required to zoom in and zoom out and scroll horizontally and vertically to reach the parts of the site that he or she needs to access.
These actions do not make for a user-friendly experience and will more than likely cause the user to leave the site very quickly.
The content of the website adjusts automatically on the user’s device making the user experience more simplistic and far less frustrating.
With the increase of smartphones, more people access the web from their mobile devices.
Mobile Usage Is On The Rise
Shopping On Mobile Devices Is Steadily Growing
Social Media Increases Mobile Visitors
Responsive Designs Adapt To Multiple Devices Sizes
Responsive Sites Improve SEO Rankings
One Site Is Easier To Manage And Increase Return on Investment
Responsive Sites Provide A Better User Experience
A Better Experience From Where Ever You Are
Open your website on a smartphone or computer browser, if the site is displayed in the same way on your PC but smaller because the browser has zoomed it out to fit the screen width, it is likely that the site is not responsive.
Open your website in your favorite browser but reduce the width of the window, if a horizontal scroll bar appears, the website is not responsive.
Use this website to test if your website is responsive:
All the websites we design are made to be responsive unless specified otherwise.
Good planning and time management skills that enable us to meet deadlines.
Offering artistic solutions which provide solutions to problems relating to website designs. This aids in promoting brand content and linking people together.
Our motivation is to meet every client's expectations.
Enhancing the client's brand with high-quality designs and superior visual designs.
Putting you, the client at ease, knowing that your brand identity is enhanced by utilizing the internet to target users and ensuring both growth and returns on your investment.
